Moved into the proccess and making mocks up and developing the brochure even further playing around with bleed, margins, b&w, colour blocking as well as working on the typography component

Went back and looked at designers and started on new concepts and began developing a new brochure

Further developing b &w concpet adding colour and type. Feeling as though this concept is somewhat dated and missing the essense of these iconic stores

Initial concpets, playing around with images i have sourced, black and white concept has the most potential at this stage

Beginings of looking into deigns that offer me inspiration

Chose my recreational activity: shopping in the cbd destination: Iconic wellington stores. Since then gathered photo's to inrich my image bank of signs symbols and icons

Signs, symbols and icons: Looking into further into places in town that are inconic to wellington and drawing images that fit one of the catergories of signs etc.